Inspired on American Retro Diners and Dairy Queen snack spots, Pac's is a Smashburger joint that is urban, cheerful, minimalistic on it's own grounds and welcoming.

The burger character and all of it's complementary design assets are first drawn by hand, giving the project unique and authentic look and feel. The illustration style follows the 1930's comics aesthetics such as Betty Boop and Cuphead. 

The winky eye seems to reveal it all: Pac is your buddy.